Hello, I’m Richard

A product designer focused on helping teams build better experiences by improving how they think about the work.

I work across UX, UI, research and content design, with nearly a decade of experience across organisations including Paddy Power, Betfair and JD Sports.

My interest sits between craft, product thinking and how people develop as designers.

Over time, I’ve become more interested in how judgement shapes product outcomes.

Good design isn’t just about what is built.

It’s about deciding what matters most, and understanding what happens next.

Alongside project work, I am interested in how design teams improve the quality of their working practice.

I have supported design critiques, retrospectives, and collaboration tooling such as Figma and FigJam to help create environments where better design thinking can develop.

My focus is not about owning process.

It is about helping create spaces where stronger design judgement can grow.

I design for users, teams and business outcomes.

Design, to me, is about improving the quality of thinking around the work.