UX vs UI vs Product Designer: Understanding the Differences and the Myth of the Unicorn
The design industry often blends the roles of UX, UI, and Product Designers, creating confusion for both professionals and employers. While some designers excel in multiple disciplines (often called "unicorns"), understanding the distinct responsibilities of each role is essential for effective collaboration and career growth. So, what sets them apart, and does the unicorn truly exist?
UX Designer: The Advocate for Users
UX Designers focus on the overall experience a user has with a product. Their responsibilities include user research, information architecture, wireframing, prototyping, and usability testing. They work to ensure that products are intuitive, accessible, and aligned with user needs.
UI Designer: The Visual Storyteller
UI Designers focus on aesthetics and interactivity. They create the look and feel of a product, including colour schemes, typography, buttons, and layouts. UI Designers ensure that the interface is visually engaging and consistent while working closely with UX Designers to align aesthetics with functionality.
Product Designer: The Hybrid Role
Product Designers take a broader approach, blending UX and UI with business strategy. They often oversee the entire design process, from user research to final visuals, while considering business objectives and technical feasibility. Product Designers may also work on design systems and contribute to feature prioritisation.
The Unicorn Debate
The term "unicorn" refers to a designer who excels in UX, UI, and strategy. While such professionals exist, true unicorns are rare and often struggle with balancing multiple disciplines. Most successful design teams consist of specialists who collaborate to achieve the best results. Expecting one person to master everything can lead to burnout and compromise quality.
Final Thoughts
Understanding the distinctions between UX, UI, and Product Design helps businesses build stronger teams and enables designers to focus on their strengths. While hybrid skills are valuable, collaboration is the key to delivering exceptional products. Instead of chasing unicorns, companies should invest in well-structured teams where each designer can contribute their expertise effectively.
